Locations that are named WWPs will have global significance as they will be integrated and promoted by world-leading organizations such as the UN, UNWTO, UNESCO and many of the world’s key NGOs that champion the protection of oceans, lakes, and rivers. The objective and concept of WWP is to give these locations a global significance, as well as to promote the preservation of our planet and its natural water resources, resources that are endangered by mankind’s plastic consumption and unsustainable way of life. WWP project initiative will work tirelessly a creative way to introduce these exceptional locations to people through mainstream media, global, and national promotion, in order to protect them.